Skip to the content

National roadshow celebrating UEFA Women’s EURO 2022 set to kick off in Sheffield as tournament excitement builds

Blue background with roadshow image for UEFA Women's EURO 2022

UEFA Women’s EURO 2022 today announced plans for its free national Roadshow that will showcase the best of football, fitness and music, providing families, fans and those that are yet to experience football with the opportunity to get involved in an unmissable tournament.  

The family and local community-focused Roadshow will travel 800 miles, making 10 stops across 43 days, starting in Sheffield on 21 May and finishing on 2 July in London – just a few days before the tournament’s opening match at Old Trafford.

Sheffield Roadshow Event

  • Where - Peace Gardens, Sheffield
  • When - Saturday 21 May, 11am-5pm
  • Who - everyone welcome, free entry and activities for all ages

As the Women’s EURO draws closer, organisers are aiming to inspire more communities, particularly young people and families, to encourage them to get involved in the biggest European women’s sport event in history.

The schedule includes visiting each of the tournament’s nine Host Cities, Brighton & Hove, London, Manchester, Milton Keynes, Rotherham, Sheffield, Southampton, Trafford and Wigan & Leigh, where fans will be able to watch some of the best players in the world compete at a local stadium. The additional tenth stop will be at Elland Road, Leeds ahead of England Women’s friendly against Netherlands on 24 June. Check out full details of the route and timings.

The UEFA Women’s EURO 2022 Roadshow, supported by the BBC, demonstrates the scale and importance of this summer’s event and is part of a wider drive to introduce new fans to the women’s game to create a lasting legacy for women’s football – a key focus for UEFA Women’s EURO 2022.

The free Roadshow will offer local people and visitors to Sheffield an introduction to football, with a chance to learn new football skills and tricks as well as try matchday presenting and interviewing in a special TV studio. Featuring live music from local artists and a showpiece football activities, alongside the opportunity to get a picture with the trophy itself, each event will provide a variety of fun for all the family.

Additionally, there will be lots of exciting opportunities to meet legends from the women’s game, take part in interactive challenges and find out more about getting involved in grassroots football, the tournament, and how to purchase tickets.

UEFA Women’s EURO 2022 Tournament Director, Chris Bryant said: “The UEFA Women’s EURO 2022 Roadshow is a huge part of our commitment in ensuring that everyone can feel connected to this special tournament.

“As we head towards the opening match in Trafford, excitement across the country is growing, so it’s great to be able to provide an opportunity for communities to join each other in supporting their local area and celebrating the women’s game.

“We want to appeal to everyone, whether that be your regular football fan, or someone that has never given it a go before! Each Roadshow event will offer a chance to learn about the tournament in a fun environment, whilst trying out a few different skills from playing to presenting and with live music thrown it, they promise to be a great free day out for all the family.”

Kate Martin, Executive Director at Sheffield City Council, said: “The magnitude of UEFA Women’s EURO 2022 is clear to see, along with the impact it's having in Sheffield and on the future of the women’s game. We can’t wait to kick off the national Roadshow here in Sheffield, the home of football, and give people a taste of the unmissable excitement that’s to come this summer.

“The Roadshow is going to be a fantastic event for our communities to come together and celebrate a huge moment in football. It’s great that local people have this opportunity to get involved, because it’s events like this that inspire people to have a go and keep going! We want everyone to come along, and invite people from outside the city to join us, get in on the action and experience the football fever first hand.”

Those who want another taste of the action can head over to neighbouring town Rotherham with the second stop of the tour happening there the following day (Sunday 22 May).

Tournament organisers are also developing a series of exciting digital challenges as part of the UEFA Women’s EURO 2022 Roadshow. The online challenges that will be launched on 17 May will provide people with a fun way to get involved and show their support for the Tournament.

Tickets are on sale now for fans to experience a history making tournament that aims to unite football and communities and amplify the growth of the women’s game.